 {"id":30706,"date":"2019-01-25T18:09:19","date_gmt":"2019-01-25T17:09:19","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=30706"},"modified":"2019-01-25T18:09:51","modified_gmt":"2019-01-25T17:09:51","slug":"ten-diyandgarden-is-now-doubling-up-and-going-international","status":"publish","type":"post","link":"https:\/\/new2.diyandgarden.com\/en\/editorials\/ten-diyandgarden-is-now-doubling-up-and-going-international\/","title":{"rendered":"TEN-DIYandGarden is now doubling up and going international"},"content":{"rendered":"<p>Now three years old, TEN-DIYandGarden, the<strong> web magazine devoted to the Italian DIY, gardening and home improvement<\/strong> market, is now doubling up and going international.<\/p>\n<p><strong>TEN-DIYandGarden International<\/strong>, the English language version of the magazine, stems from a precise requirement of Italian producers in this field, who are clearly and increasingly driven by the desire to win shares of foreign markets.<\/p>\n<p>The English language version, which aims to provide a valuable showcase for this sector, will flank the existing Italian magazine, which already has a good following, <strong>attracting an average of around 18 thousand visits per month, 10% of which already come from other countries<\/strong> (in particular, and in this order, the USA, France and Germany).<\/p>\n<p>The international edition of TEN-DIYandGarden <strong>can be accessed from the Italian web magazine, simply by clicking on the flag<\/strong> allowing you to choose the English language; overseas visitors will also be able to enter the English language version directly.<\/p>\n<p>As a b2b magazine, TEN-DIYandGarden International <strong>aims to familiarise foreign operators with the particular aspects<\/strong>, from both a retail and a production perspective, of <strong>Italy\u2019s DIY and gardening markets<\/strong>, and in particular to inform DIY and gardening retailers.<\/p>\n<p>The articles published in the international version of TEN-DIYandGarden will, in part, <strong>be translated from the weekly updates appearing in the original Italian version<\/strong>, but they will also cater specifically to foreign readers. They will talk about production and distribution, but also about trends and how the Italian consumer is changing and evolving.<\/p>\n<p><strong>Our mission?<\/strong> To help Italian companies develop their international business and make our markets better known.<\/p>\n<p>Globally, <strong>Italy is the fourth largest diy <\/strong><strong>market and it has peculiar characteristics<\/strong>, which in many cases make it quite different from those of other countries. What is more, it boasts a high level of production, both in quality and quantity terms. All in all, it is worth getting to know.<\/p>\n<p>So, why not follow us and find out?<\/p>\n<p>Giulia Arrigoni<br \/>\nChief editor<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now three years old, TEN-DIYandGarden, the web magazine devoted to the Italian DIY, gardening and home improvement market, is now doubling up and going international. 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